adidas is looking to help the youth of America become more aware of their health. This past week adidas started up a collaboration with Interactive Health Technologies (IHT) that aims to empower young people to become self-motivated in managing their own health.
Healthy living is a key issue facing children today. Now with the work of both adidas and IHT will give kids individualized goals for gym class that will help them realize their own potential. adidas is using its miCoach training service that has helped elite athletes and consumers maximize their potential through technology and expert guidance. Now this same commitment to help show the human potential through custom personal guidance will now come to the U.S. school system through the partnership with IHT. 
Since starting three years ago, IHT has pioneered a heart rate monitoring system and customized curriculums in middle schools and high schools throughout the U.S. During the 2014 school year, 240,000 children have been connected to the IHT system and they are now on track to have a daily interaction with over one million students a day by 2016.
The partnership with adidas will allow IHT to continue to grow and provide innovative health solutions to even more schools throughout the U.S. and beyond. adidas will bring existing expertise in the area of performance and heart rate monitoring, alongside a monthly challenge program including a summer institute for PE teachers that will allow IHT to bring heart rate technology to more students more efficiently than ever before.
Stacey Burr, VP and General Manager of adidas Digital Sports said “We are really excited about the new partnership with IHT. Our miCoach training system is all about unleashing the very best in human potential in a way that is simple and personalized through the use of heart rate. We found our goals to be aligned with those of IHT and feel that the collaboration represents a fantastic opportunity to help thousands of school children achieve this. By bringing the adidas miCoach system together with IHT, we can help more young people unlock their potential leading to active and healthier lifestyles.”
This is a fantastic program that adidas and IHT are doing to help motivate, educate, and create a healthy mindset for our kids. I love hearing these stories of companies looking to give back and aid in our youth. Well done adidas and IHT. I can’t wait to see more of these programs in our country.