WWE Slam City™ is WWE’s new kids program that includes an original animated short-form series and a complete line of WWE Slam City merchandise. The 26-episode series is comprised of two minute shorts featuring WWE Superstars in their new animated world, WWE Slam City.
The series, filmed in the next generation of stop-motion animation, features a new WWE animated character The Finisher, who fires all of the WWE Superstars and sends them to WWE Slam City to find day jobs.
In addition to WWESlamCity.com and Cartoonium on YouTube, WWE Slam City will also be available in the U.S. on WWE Network, Hulu, PlayStation®, Xbox, AOL On, Nintendo, Vudu, Google Play, Kabillion, Mattel.com and iTunes.
WWE Slam City is a key component of WWE’s larger strategy to expand its reach to kids. In 2013, WWE’s national TV programming reached nearly 3 million kids each week, representing more than 20 percent of WWE’s average weekly TV audience. WWE also reaches kids through the number 2 action figure property in the U.S. , WWE Studios productions of The Flintstones, Scooby-Doo WrestleMania Mystery and Christmas Bounty as well as partnerships with Kraft Foods, Frito-Lay, Post Foods and MilkPEP. In addition, WWE supports programs that positively impact children and families around the world, including a 30-plus year relationship with Make-A-Wish as well as various literacy, education, anti-bullying and military initiatives.
In addition to toys, a full WWE Slam City merchandise line, including apparel, back-to-school accessories, books, graphic novels and home videos will be available in stores by the end of 2014. In 2015, a WWE Slam City mobile game, as well as health and beauty items, home goods, party supplies and stationery will be available.
The 26-episode WWE Slam City series is co-produced by WWE and Mattel’s Playground Productions, a new division within the Mattel Global Brands whose mission is to identify, cultivate and produce compelling storylines through multiple platforms.