My guest today, Bryan Kramer, is the CEO of PureMatter, an award winning global digital agency based in Silicon Valley. He’s a social strategist, TED speaker and recent author of the acclaimed book: Human to Human #H2H. Most recently… he interviewed 250 professionals in research of his newest book, “Shareology: How sharing powers the human economy”.
We discuss how all of us want to connect, feel we have value. Yet, many brands and marketers still broadcast messages lacking empathy, relevance, and engagement.
Today, we reveal why people share content and how you can connect and communicate with your community more effectively.
In This Episode, You’ll Learn:
Human to Human book launch
What, what, how, and why people share
How sharing is a learned behavior
How sharing can change your future
The critical principles of our “social body language”
Delivering unexpected value
The psychology behind why we share
The power of emotion in social sharing
The act of active listening, looking people in the eye digitally
Creating a “Thank You” department
and more!