Life of Dad started a worldwide trend that even the president of the United States got involved in!
#CheerioChallenge began when Life of Dad’s Patrick Quinn placed a few Cheerios on his 3-week-old son. This viral campaign culminated with President Obama stacking Cheerios to encourage U.S. citizens to go out and vote!
BuzzFeed partnered with POTUS to encourage people to exercise their right to vote. To date, the video “5 Things That Are Harder than Registering to Vote” has over 9 million views. As part of the video POTUS can be seen stacking Cheerios on a stuffed likeness of Bo, the presidential dog. President Obama breathes a visible sigh of relief as he completes his #CheerioChallenge.
About Life of Dad
Life of Dad serves the dad market like no one else. Through our targeted, dad-centric influencer marketing capabilities and exclusive social network platform, Life of Dad is the destination for the modern, connected dad.
Life of Dad Influencer Marketing is a leading voice in advertising to dads. In today’s world, dads are increasingly shoppers for groceries, clothing and goods for the home. Life of Dad connects brands directly to influencer dads like no other. The top PR and advertising agencies hire Life of Dad to manage influencer marketing campaigns, featuring anywhere from 5 to 100 online dad influencers, and reaching tens of millions of followers across Facebook, Twitter, Instagram, and more.
Join other brands and agencies who have utilized the creative influencers of the Life of Dad Network. To get your agency’s client dad centric exposure, reach out to us directly. We’ll work with you to put together a comprehensive influencer marketing campaign to raise your clients visibility among this target market.
For more on influencer marketing opportunities with Life of Dad visit this page: https://www.lifeofdad.com/advertising/