With Father’s Day weekend behind us, we’re able to look back and revel in some #CheeriosChallenge, 2017 glory! Thousands of people used the #StackingChallenge to have fun with their families and their favorite cereal, but also to possibly win a trip to Mall of America! While we wished we could [...]
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This year’s #CheeriosChallenge returned with a fantastic twist to it. Not only were we encouraging dads around the world to share pictures of their stacking skills with us, but we were rewarding three families with a trip to Mall of America, provided by the awesome people at Cheerios and General [...]
Thursday June 15, 2017, Life of Dad is presenting a Twitter Chat with @Cheerios! We are big fans of stacking Cheerios on our children (and sometimes our significant others) while they sleep. Last year we got so good at it that even the President of the United States got in on the action [...]
CHEERIOS CHALLENGE STACKING SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sponsor: General Mills Sales, Inc., One General Mills Boulevard, Minneapolis, MN 55440 (“General Mills” or “Sponsor”). Administrator: Arrowhead Promotion & Fulfillment Co., 1105 SE 8th Street, Grand Rapids, [...]
May 15th, 2017 - - Life of Dad was awarded a 2017 Iris Award for Best Sponsored Content for it’s development, involvement, and execution of the #CheerioChallenge in partnership with General Mills. The award ceremony took place on Friday, May 12th, 2017, and celebrates work in the online parent publishing [...]
Life of Dad started a worldwide trend that even the president of the United States got involved in! #CheerioChallenge began when Life of Dad’s Patrick Quinn placed a few Cheerios on his 3-week-old son. This viral campaign culminated with President Obama stacking Cheerios to encourage U.S. citizens to go out and [...]
Kept seeing all these pictures and stories online about this #cheeriochallenge and wanted to give it a shot with my 3-year old. Did I do it right? https://youtu.be/f5tQPaPIbug
It all started around 3PM on Thursday when a dad was hanging at home with his 3 week old baby. This dad’s older son left some Cheerios on the couch, so dad did the logical thing. He put a Cheerio on his baby boy’s nose. Then he added a [...]